Yuvan Aggarwal, a young social entrepreneur from Gurugram, has launched a platform called HunarSetu that connects local artisans with broader markets, aiming to foster reliable income opportunities and preserve traditional crafts. The initiative reflects a growing trend where technology-enabled platforms are driving inclusive growth while strengthening grassroots enterprises in India’s creative economy.

HunarSetu operates as a digital commerce and community platform that enables artisans including weavers, potters, embroiderers and other craftspeople to showcase and sell their handcrafted products directly to consumers. By reducing dependency on intermediaries, the platform enhances pricing transparency, broadens market access, and supports sustainable livelihoods for rural and semi-urban makers.

Under Yuvan’s leadership, the venture emphasizes skill development, quality standards, and brand storytelling, helping artisans adapt to changing consumer preferences while retaining cultural authenticity. The platform’s mentorship and capacity-building programs are designed to equip creators with design insights, digital selling skills, and branding tools essential for scaling in competitive markets.

The work of HunarSetu aligns with national priorities such as Atmanirbhar Bharat, Digital India, and rural economic empowerment, strengthening the linkages between traditional craftsmanship and contemporary commerce. By leveraging technology to amplify artisan visibility and market reach, Aggarwal’s initiative is enhancing income stability and enabling creative entrepreneurs to participate meaningfully in India’s rapidly digitising economy.

Industry observers note that solutions like HunarSetu offer a template for how startup innovation can intersect with social impact creating shared value by balancing economic viability with community development.