VIP Industries Limited has announced the appointment of Sameer Wanchoo as its new Chief Marketing Officer, marking a strategic step in strengthening the company’s brand leadership across travel and lifestyle categories in India and global markets. His elevation comes at a pivotal time as VIP sharpens its focus on innovation, premiumisation, and consumer-led growth.

Sameer brings with him deep and diverse consumer marketing expertise, most recently from Eureka Forbes, where he played a key role in driving brand transformation and portfolio expansion over a seven-year tenure. Prior to that, he held leadership roles at CavinKare, Mattel, Big Bazaar - Future Retail, and Dabur India Limited, contributing to the growth and scaling of some of India’s most iconic consumer brands.

With a strong foundation in FMCG marketing, digital-first strategies, and brand-led growth, Sameer is well positioned to lead VIP Industries into its next phase of category leadership and global expansion.

CXO TechBOT extends its best wishes to Sameer Wanchoo for continued success as he takes on this important leadership role.