boAt has promoted Vedansh Kumar to the position of Chief Marketing Officer (CMO), marking a significant leadership milestone as the company continues to strengthen its brand presence and consumer engagement strategy.

Vedansh joined boAt in 2023 as Head of Brand Marketing after serving as Creative Lead at Zomato. Since then, he has played a pivotal role in shaping the brand’s marketing narrative, leading high-impact campaigns, strengthening consumer engagement, and reinforcing boAt’s position as one of India’s leading lifestyle technology brands.

Known for his expertise in brand strategy, creative storytelling, digital marketing, and youth-focused consumer engagement, Vedansh has helped drive innovative campaigns that resonate with emerging audiences while supporting business growth and brand differentiation.

CXO TechBOT congratulates Vedansh Kumar on his promotion and wishes him continued success in shaping the future of marketing and brand leadership at boAt.