Salesforce, the world’s leading AI-powered CRM company, has appointed Visionary Leader Paul Carvouni as Senior Vice President and General Manager for ASEAN, underscoring its strong commitment to accelerating agentic AI-driven transformation across the region. In this role, Paul will lead the ASEAN growth strategy, strengthen sales and operational excellence, and support organizations in becoming agentic enterprises.

ASEAN represents a US$1 trillion AI growth opportunity by 2030, and Salesforce continues to invest heavily in the region. Recent initiatives include the launch of a new office in the Philippines, alongside established operations in Singapore, Thailand, and Indonesia, as well as the rollout of Agentforce capabilities in multiple ASEAN languages to address local market needs.

With over two decades of leadership experience across Asia Pacific, including senior roles at Microsoft and Riverbed Technology, Paul brings deep expertise in scaling high-growth teams and driving market leadership.

CXO TechBOT congratulates Paul Carvouni on his appointment and wishes him continued success in leading Salesforce’s ASEAN strategy and advancing the region’s agentic enterprise transformation.