Bengaluru-based wealthtech platform PowerUp Money has raised $12 million in a Series A funding round led by Peak XV Partners, with participation from existing investors including Accel, Blume Ventures, Kae Capital, 8i Ventures, and DevC. The successful raise underscores growing investor confidence in the company’s differentiated, research-driven approach to mutual fund advisory.

Founded in 2024 by Prateek Jindal, PowerUp Money operates as a SEBI-registered investment advisor with a clear focus on delivering transparent, zero-commission mutual fund guidance. The platform is designed to help investors make informed, long-term financial decisions through disciplined research, data-backed insights, and unbiased advisory models.

The newly secured capital will be deployed to deepen advisory and research capabilities, strengthen product offerings, and scale operations nationwide.

A significant portion of the funding will support the expansion of the company’s subscription-based advisory products, including its premium offerings, while also accelerating the rollout of fully managed portfolio services. PowerUp Money also plans to invest in investor education initiatives, reinforcing its mission to enhance financial literacy and responsible investing across India.

Since launch, the platform has witnessed rapid adoption, onboarding hundreds of thousands of users and achieving strong assets-under-advice traction within a short span. With this funding milestone, PowerUp Money is well-positioned to scale its impact and reshape the future of independent wealth advisory in India.